OUR STORY

Ultra Ego is a makeup brand from California, inspired by the idea of the best you. We wanted to bottle the moments when you feel like your truest self – That craving for more. Chasing life's highs. Running after the adrenaline rush. The desire for the finer things. All of our products are created to emulate and evoke those experiences, every day. We call this everyday luxury.

The concept of everyday luxury follows two simple core principles: effortlessly chic beauty and phenomenal product design. We were inspired by the easy, sexy, cool glam of the California lifestyle. Ultra Ego creates products so that even if you don’t spend hours watching YouTube beauty tutorials, aren’t a pro makeup artist, and don’t have a glam squad – that’s cool. Life is hard, beauty shouldn’t be. We’re here to make you feel like your most gorgeous self with just a swipe of lip balm. We created the creamiest, most hydrating plumping lip balm in the industry. One use and you’ll be hooked on the tingle.  

We are obsessively driven by remarkable product design. That means from A-Z, every part of the product we create has been designed to make you feel like you are the best and you have the best. Magnetizing Plumping Lip Balm was formulated with the finest raw ingredients using a proprietary formula, and is encased in luxe packaging. We didn’t want to bring you yet another matte liquid lip or lipstick that does nothing for your lips. We wanted to create a product that would add visible fullness to your lips while replenishing lost hydration, all in adaptable coverage nude shades you can take from a day at the office to an afternoon at the beach to drinks at date night. You get the plumping power of a lip plumper serum, hydration of a lip balm, and buildable coverage of a lipstick, all in one super sleek, magnetic aluminum tube. That’s everyday luxury.

The feeling of everyday luxury beauty when you wear Ultra Ego is like a secret only you know. It gives you a rush of adrenaline and confidence, heightens your mood, and makes you feel like a diamond in a sea of rocks.

Bring out your best you. Unleash your Ultra Ego.

OUR VALUES